The Leaping Bunny Program is happy to present our first digital PSA with well-known actress Amy Smart, coinciding with the relaunch of our new and improved shopper-friendly mobile app and website. The PSA educates shoppers on the horrors of animal testing still going on and encourages them to access over 650 cruelty-free companies through Leaping Bunny, so they can make more conscious purchasing choices.
Amy explained her involvement in the video project: “After being introduced to the organization by a friend in March 2013, I began using Leaping Bunny certified products, which opened my eyes to the alarming number of products and ingredients that are still tested on animals. Since then, cruelty-free shopping has become an absolute must for me and partnering with Leaping Bunny for this digital PSA seemed a natural fit.”
Thanks to Amy for helping animals!
ABOUT AMY SMART
Best known for her role as Allison on the TV series Justified and the Crank films, Amy Smart was most recently seen in the film Break Point alongside actors Jeremy Sisto, David Walton, and J. K. Simmons. She is currently working on a new independent film scheduled to premier next year. Outside of her acting career, Smart has been involved with a variety of philanthropic organizations, and named one of "Organic Style" magazine’s "Women with Organic Style." The award is given to women who do things inspiring, making the world a better place. In line with her passion for animal safety and dedication to compassionate choices, Smart has partnered with Leaping Bunny to ignite awareness about cruelty-free shopping.
Special thanks to Billy Lowe, founder of Gloss & Toss, a Leaping Bunny certified company, for doing Amy's hair for the shoot.