About Leaping Bunny

How it began

By 1996, 'cruelty-free' shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups.

 

In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We work with companies to help make shopping for animal-friendly products easier and more trustworthy

Who we are


American Anti-Vivisection Society
 

Animal Alliance of Canada
 

 

Doris Day Animal League
 

Humane Society of Canada
 

Humane Society of the United States
 
   
New England Anti-Vivisection Society
 

National Anti-Vivisection Society
 
 

International Partners

European Coalition to End Animal Experiments

 

See the entire list of international groups supporting this effort.