About Leaping Bunny

How it began

By 1996, 'cruelty-free' shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups.


In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We work with companies to help make shopping for animal-friendly products easier and more trustworthy.

Who we are

American Anti-Vivisection Society

Animal Alliance of Canada


Doris Day Animal League

Humane Society of Canada

Humane Society of the United States
New England Anti-Vivisection Society

National Anti-Vivisection Society

International Partners

European Coalition to End Animal Experiments


See the entire list of international groups supporting this effort.