Our motto is stay beautiful, stay healthy, stay kind and repeat! At Grin & Coy, we love to create make-up that enhances each women's natural beauty; have fun with it, be expressive, be you! Minimalist at heart, we pride ourselves in using natural but effective ingredients that you will feel safe putting on your skin. For the most part our ingredient list is short and sweet. And what is beauty without kindness? Our line of cosmetics is cruelty-free and 100% vegan as we know you care about animals and so do we.