Renowned Cruelty-Free Certification Program Aims to Elevate Compassionate Shopping
Philadelphia, PA (December 14th, 2015) – The Leaping Bunny Program – established in 1996 by the Coalition for Consumer Information on Cosmetics (CCIC) – announces the launch of its first digital PSA with well-known actress Amy Smart coinciding with the program’s updated shopper-friendly mobile app and website relaunch. With these new developments, Leaping Bunny aims to educate shoppers on the horrors of animal testing still going on while providing them with free tools that give them access to over 650 cruelty-free companies so they can make more conscious purchasing choices.
“We are thrilled to announce this very exciting news,” says Leaping Bunny Program Manager Kim Paschen. “With the launch of our updated app, relaunch of our website and our partnership with Amy Smart, we want people to know it is easier than ever to shop for cosmetics, household and personal care items that are 100% cruelty-free.”
Smart’s collaboration with Leaping Bunny will educate consumers on the hard truths about animal testing and highlight the Leaping Bunny Program as the gold standard in cruelty-free certification of cosmetics, personal care products, and household goods. This unexpected yet highly informative video provides information on how to shop for animal-friendly products, ultimately giving consumers the power to make educated decisions when it comes to their buying habits.
“After being introduced to the organization by a friend in March 2013, I began using Leaping Bunny certified products, which opened my eyes to the alarming number of products and ingredients that are still tested on animals,” says actress and Leaping Bunny partner Amy Smart. “Since then, cruelty-free shopping has become an absolute must for me and partnering with Leaping Bunny for this digital PSA seemed a natural fit.”
The PSA launches on YouTube as well as Leaping Bunny’s homepage in conjunction with release of the organization’s updated smartphone app and more user-friendly website. What was once provided via pocket guide paperback, Leaping Bunny’s Compassionate Shopping Guide – a list of over 650 Leaping Bunny certified brands – is now available on Leaping Bunny’s Cruelty-Free app. Available for both iPhone and Android, the app is free to download and features a new UPC scanner with which shoppers can scan product barcodes to determine if a brand is indeed Leaping Bunny certified.
Leaping Bunny’s website now offers easy navigation and access to the shopping guide with dozens of promotions listed under participating companies. The site now also provides a seamless certification process for cruelty-free companies, who can sign up at no cost and complete the application through the program’s site.
For more information regarding Leaping Bunny and its certification program, please visit http://www.leapingbunny.org/. For additional information regarding Leaping Bunny’s new app, relaunched website or digital PSA with Amy Smart, please contact Tara Fothergill of Behrman Communications (firstname.lastname@example.org).
About Leaping Bunny & the CCIC
Since 1996, the Coalition for Consumer Information on Cosmetics has been connecting compassionate consumers with cruelty-free companies. Today, the CCIC promotes a single comprehensive Standard and an internationally recognized Leaping Bunny Logo, certifying companies as cruelty-free to help make shopping compassionately as simple as possible. The CCIC is made up of the following organizations: American Anti-Vivisection Society; Animal Alliance of Canada; Beauty Without Cruelty, USA; Doris Day Animal League; Humane Society of Canada; The Humane Society of the United States; and the New England Anti-Vivisection Society. CCIC's international partner is the European Coalition to End Animal Experiments.
About Amy Smart
Best known for her role as Allison on the TV series Justified and the Crank films, Amy Smart was most recently seen in the film Break Point alongside actors Jeremy Sisto, David Walton, and J. K. Simmons. She is currently working on a new independent film scheduled to premier next year. Outside of her acting career, Smart has been involved with a variety of philanthropic organizations, and named one of "Organic Style" magazine’s "Women with Organic Style." The award is given to women who do things inspiring, making the world a better place. In line with her passion for animal safety and dedication to compassionate choices, Smart has partnered with Leaping Bunny to ignite awareness about cruelty-free shopping.