Marketing Opportunities

The Coalition for Consumer on Cosmetics' (CCIC) Leaping Bunny Program wants to see our certified companies succeed, and we are eager to promote the importance of cruelty-free shopping. Let us help you reach your target audience! Together, Leaping Bunny member organizations connect with over 10 million conscientious consumers and we are growing!

The following FREE opportunities are available to all Leaping Bunny certified companies.

Compassionate Shopping Guide Listing

Listing in our wallet-sized Compassionate Shopping Guide, which is distributed to thousands of consumers every year. In addition, we maintain an online version with direct links to all Leaping Bunny companies. 

Smart Phone App

Inclusion in our free Cruelty-Free app for iPhones and Androids, which is downloaded by over 5,000 people each month. 

Social Media

Leaping Bunny is on Facebook (over 133,000 likes), Twitter (more than 14,500 followers), Instagram (more than 36,000 followers) and Pinterest (over 4,300 followers). We’ll promote your products to our fast-growing social media audience through special offers, giveaways, images of your products, and contests. 

E-Newsletter Promotion

Offer a special promotion, such as a coupon or free sample and have it featured in monthly emails sent to more than 41,000 targeted consumers or be featured in our ‘Company Spotlight’ section of the e-newsletter. 

Website Promotion

Pitch a special offer, like a coupon or free sample, and have it displayed in a special section of our website. 

Product Reviews

Send us a product for review and we’ll post our thoughts through social media, our e-newsletter, and on our website blog


In 2015, CCIC showcased cruelty-free products at Animal Rights conference an event attended by over 1,600 animal advocates and at the Philly VegFest where over 2,000 people were in attendence. In 2016, CCIC tabled at the Taking Action For Animals Conference with over 1,200 attendees.


Several Leaping Bunny certified companies are going the extra mile to help us promote cruelty-free shopping by contributing a portion of their proceeds back to Leaping Bunny.