Spotlight Interview: Ranavat Botanics
Ranavat Botanics is a new Leaping Bunny certified company that makes luxurious ayurvedic skincare inspired by Indian royalty. The Leaping Bunny team was lucky enough to meet Ranavat at Indie Beauty Expo NYC this past August and fell in love with their gorgeous packaging and simple, yet effective, ingredient list. Read our interview with founder, Michelle Ranavat, below to learn more about this amazing company, her inspiration, favorite products, and why being Leaping Bunny certified is important to the company.
What was the inspiration behind the creation of Ranavat Botanics?
Ayurveda (an Indian medicinal science) has always been a part of my family’s traditions and a big part of Indian culture. I didn’t think much of it, until I spent the last 7 years working at my dad’s company where we sourced amino acids and peptides from around the world. We would travel to the factories and really understand where and how the products were made.
Meanwhile, I always had a passion for taking care of my skin. I started mixing my own masks realizing that many of the ingredients I loved; sandalwood powder, gotu kola, and manjistha, were not found at local stores.
They were so effective and pure, that I had to apply my dad’s philosophy and skills to bring Ranavat Botanics to life.
Many of core pillars from my dad—honesty, ingredient quality, and integrity—are the foundation of Ranavat Botanics.
What is Ranavat Botanics’ mission?
Our mission is to completely change the way you think about skin. While we know going to the gym and eating pure whole foods is good for us, we tend to neglect that same philosophy when it comes to our skin.
Our skin is a true reflection of our health and who we are and it will be with us forever. It is so important that we nurture our skin and take care of it properly. To do this, all of the same rules apply: pure and real is always better than synthetic.
What is your favorite Ranavat Botanics product and why?
Ranavat Botanics was created to listen to our skin. It’s always changing and adapting to the environment we are in. Our skin can be oily in the summer, dry in the winter and change even at different times in the day. I truly believe the Ranavat Line is best enjoyed in its entirety, where you use different masque combinations to target your skin and what it needs at the time of treatment.
All of the masques are powder and you activate each masque with a tonique to bring it to life in a rich, mousse-like texture. We focus on three main areas:
What is your most popular product?
Ranavat aims to be a lifestyle that is inspired by the beauty rituals of Indian Royalty. We admire the fact that the Royals prioritized self-care and used the best and most fresh ingredients to pamper themselves. They were on a search to live eternally and they knew that using real, fresh botanicals would help them live healthier and longer lives.
Because we don’t have the time and resources of the Royals, we create treatments that are luxurious, yet effective and most importantly give you a means to take care of your skin in the best possible way.
What has been the most rewarding part of creating Ranavat Botanics?
Ranavat has created so many amazing moments between me and my family. My dad and I took a whirlwind trip to India when Ranavat was just a dream. He believed in me and we went around the country traveling to farms learning about this amazing science. My mom, sisters, and husband have all also been extremely supportive. It has created yet another bond between us all.
Another very rewarding experience has been the feedback from the Royal Beauty community. I love hearing how much they love the treatments and how they are creating a consistent self-care ritual for themselves.
Why is being Leaping Bunny certified important to Ranavat Botanics?
The Royal Beauty community believes in taking care of ourselves as well as others. We truly believe in the ethical treatment of animals and wanted to cement our position with the most recognizable and reputable cruelty-free organization in the world.
Your packaging is gorgeous! Is there a story or specific influence behind the design?
Thank you! I wanted the packaging to reflect my Indian heritage as well as my upbringing in the United States. Just like our treatments, we have ancient roots, yet there is a modern approach to the formulations that make them luxurious and not so medicinal.
What is something unique about Ranavat Botanics that others may not know?
I would say the most unique aspect is the mix and match component to the masques and toniques. I created the line so that the botanicals that had certain beautifying properties were grouped together, so I love taking a hydrating powder and mixing it with an illuminating tonique to create really unique combinations!