Cruelty-free marketing gains popularity
June 5, 2008
HAPPI Magazine reported new information from Mintel Global New Products Database (GNDP) Cosmetic Research that shows that more and more companies are launching ethical cosmetic and skincare lines. The article reveals "cruelty-free is the most widely made ethical claim in new US beauty products." The Coalition for Consumer Information on Cosmetics (CCIC) is happy that the beauty market is responding to consumer's ethical concerns and encourages companies wishing to demonstrate their cruelty-free commitment to join CCIC's Leaping Bunny Program.
Formed in 1996 by leading national animal protection organizations, the CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo for cosmetic, personal care, and household products that are free from new animal testing. Companies who have been approved by the Leaping Bunny Program pledge not to test on animals during any stage of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing.
The Coalition for Consumer Information on Cosmetics is made up of the following organizations: American Anti-Vivisection Society, American Humane Association, Beauty Without Cruelty, USA, Doris Day Animal League, The Humane Society of the United States, and the New England Anti-Vivisection Society. CCIC’s international partners are Animal Alliance of Canada and European Coalition to End Animal Experiments. On the web at www.LeapingBunny.org.
For more information, contact the CCIC at (888)546-CCIC or admin@LeapingBunny.org.
June 5, 2008
HAPPI Magazine reported new information from Mintel Global New Products Database (GNDP) Cosmetic Research that shows that more and more companies are launching ethical cosmetic and skincare lines. The article reveals "cruelty-free is the most widely made ethical claim in new US beauty products." The Coalition for Consumer Information on Cosmetics (CCIC) is happy that the beauty market is responding to consumer's ethical concerns and encourages companies wishing to demonstrate their cruelty-free commitment to join CCIC's Leaping Bunny Program.
Formed in 1996 by leading national animal protection organizations, the CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo for cosmetic, personal care, and household products that are free from new animal testing. Companies who have been approved by the Leaping Bunny Program pledge not to test on animals during any stage of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing.
The Coalition for Consumer Information on Cosmetics is made up of the following organizations: American Anti-Vivisection Society, American Humane Association, Beauty Without Cruelty, USA, Doris Day Animal League, The Humane Society of the United States, and the New England Anti-Vivisection Society. CCIC’s international partners are Animal Alliance of Canada and European Coalition to End Animal Experiments. On the web at www.LeapingBunny.org.
For more information, contact the CCIC at (888)546-CCIC or admin@LeapingBunny.org.