The Latest Buzz: Burt’s Bees Joins the Leaping Bunny Program
April 21, 2008
Burt's Bees is the latest company to join the Coalition for Consumer Information on Cosmetics' (CCIC) Leaping Bunny Program. It will now join the nearly 200 companies that have already committed to eliminating all new animal testing from their products.
The CCIC's Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.
Burt's Bees' interest in the Leaping Bunny Program is an indicator of the growing popularity of compassionate shopping. In fact, a 2007 survey conducted by the American Anti-Vivisection Society, found that a majority of respondents were more likely to buy a product labeled 'cruelty-free.' And larger companies, like Burt's Bees, make shopping cruelty-free accessible for consumers across the country.
Burt's Bees has always been a leader in the natural product movement and now it is among the leaders of the cruelty-free product movement. "By joining the Leaping Bunny Program, Burt's Bees has taken a clear stand against animal testing," stated CCIC Chair Tracie Letterman. "We look forward to working with them as we encourage shoppers to 'look for the Leaping Bunny Logo'."
Companies certified through the Leaping Bunny Program make a voluntary pledge to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.
The Coalition for Consumer Information on Cosmetics is made up of the following organizations: American Anti-Vivisection Society, American Humane Association, Beauty Without Cruelty, USA, Doris Day Animal League, The Humane Society of the United States, and the New England Anti-Vivisection Society. CCIC’s international partners are Animal Alliance of Canada and European Coalition to End Animal Experiments. On the web at www.LeapingBunny.org.
For more information, contact the CCIC at (888)546-CCIC or admin@LeapingBunny.org.
April 21, 2008
Burt's Bees is the latest company to join the Coalition for Consumer Information on Cosmetics' (CCIC) Leaping Bunny Program. It will now join the nearly 200 companies that have already committed to eliminating all new animal testing from their products.
The CCIC's Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.
Burt's Bees' interest in the Leaping Bunny Program is an indicator of the growing popularity of compassionate shopping. In fact, a 2007 survey conducted by the American Anti-Vivisection Society, found that a majority of respondents were more likely to buy a product labeled 'cruelty-free.' And larger companies, like Burt's Bees, make shopping cruelty-free accessible for consumers across the country.
Burt's Bees has always been a leader in the natural product movement and now it is among the leaders of the cruelty-free product movement. "By joining the Leaping Bunny Program, Burt's Bees has taken a clear stand against animal testing," stated CCIC Chair Tracie Letterman. "We look forward to working with them as we encourage shoppers to 'look for the Leaping Bunny Logo'."
Companies certified through the Leaping Bunny Program make a voluntary pledge to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.
The Coalition for Consumer Information on Cosmetics is made up of the following organizations: American Anti-Vivisection Society, American Humane Association, Beauty Without Cruelty, USA, Doris Day Animal League, The Humane Society of the United States, and the New England Anti-Vivisection Society. CCIC’s international partners are Animal Alliance of Canada and European Coalition to End Animal Experiments. On the web at www.LeapingBunny.org.
For more information, contact the CCIC at (888)546-CCIC or admin@LeapingBunny.org.