What is the Leaping Bunny Standard?
The Standard is short for the Corporate Standard of Compassion for Animals, a voluntary pledge that cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis. Read the Standard
Does the law require animal testing?
No. Neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission requires animal testing for cosmetics or household products, respectively. There are sufficient existing safety data as well as in vitro alternatives to make animal testing for these products obsolete. While it is true that virtually every ingredient, even water, has been tested on animals in the past, we can help prevent future animal testing.
What does ‘no new testing’ mean?
Virtually every ingredient, even water, has been tested on animals in the past. The Leaping Bunny Program seeks to prevent future animal testing so companies must agree not to conduct any animal testing after a fixed cut-off date. Our Standard is the only one that guarantees a product to be free of new animal testing.
Why is a certain company not on the Leaping Bunny list?
Some companies choose not to join our program because they continue to conduct or commission animal tests for ingredients or formulations, or they wish to reserve the right to test on animals in the future. Other companies simply may not realize the importance of joining our program to demonstrate their commitment against the use of animals in product testing. Unless a company has signed a Leaping Bunny commitment pledging an end to animal testing for ingredients and finished products, we cannot be sure of its policy on the use of animals.
Why does a product say, "not tested on animals," but is not on the Leaping Bunny list?
Products may claim to be "cruelty-free" or "not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of statements are often confusing and misleading for consumers.
What's the difference between the Leaping Bunny list and other lists I have seen?
The Leaping Bunny Program offers not just a list, but a Standard—the only Standard that guarantees a product to be free of new animal testing. While many ingredients have been tested on animals in the past, the Standard is designed to prevent future animal testing and eventually drive animal testing out of the industry completely. In addition, the Leaping Bunny Standard is internationally recognized. Formed from the nation's largest animal protection groups, the CCIC also partners with animal protection groups in Canada and Europe.
Are all Leaping Bunny companies vegan (i.e., manufactured without animal by-products)?
The Leaping Bunny list does not provide information about the composition of ingredients. Because ingredient information is available—and required by law— we know that conscientious consumers can read labels to discover whether products are vegan or not. For this reason, Leaping Bunny chooses to focus its resources on validating information that is not readily available to consumers, such as animal testing claims. Many Leaping Bunny companies are committed to manufacturing natural and vegan products; however, the Leaping Bunny Program can only certify the animal testing component of this process.
Is there a fee for joining the Leaping Bunny Program?
No. There are no costs associated with applying or becoming certified by the Leaping Bunny Program, which includes being listed in all versions of our shopping guide. However, a company may choose to license the Leaping Bunny Logo
for a nominal, one-time fee based on a sliding scale.
What is the difference between Leaping Bunny Logo users and non-logo users?
All Leaping Bunny companies must comply with the same Standard. Obtaining the Leaping Bunny Logo
is an optional step that some companies choose for marketing purposes. At any point, a Leaping Bunny company may purchase the Logo for a nominal, one-time fee; however, there is no cost for companies to apply, get approved, and be listed in all versions of our Compassionate Shopping Guide
and marketing materials. Those who choose to use the logo are marked online with a Leaping Bunny Logo
In what countries is the Leaping Bunny Logo recognized?
The logo is recognized in the United States, Canada, the United Kingdom, and throughout much of the European Union. It is the only international logo of its kind!
Where can I buy Leaping Bunny-approved products?
Leaping Bunny approved products can be found in select department stores, grocery stores, and health food/natural product stores, and many companies offer their complete catalogue online or by mail order. Also, please see our page Where to Buy
for specific links to online Leaping Bunny storefronts and other suggestions for finding stores that sell products from Leaping Bunny certified companies.
Why are companies which are owned by non-certified parent companies allowed to be on the Leaping Bunny list?
Leaping Bunny certified companies that were purchased by non-certified parent companies must promise to operate as stand-alone subsidiaries with their own supply chains and must continue to meet the requirements of the Leaping Bunny Standard in order to remain on our list. However, we recognize that there will be many ethical consumers who are concerned about giving their financial support to an overall parent corporation that has not committed to ending animal testing. Therefore, we notify consumers of this fact in all versions of our Compassionate Shopping Guide and on our website so that they can make fully informed purchasing decisions.
What is the status of animal testing on cosmetics in China?
It has become known industry-wide that companies marketing cosmetic and personal care products in the People’s Republic of China are required under new, specific guidelines to test (or be a party to testing of) finished cosmetic products and/or ingredients. At this time, any company that markets or sells their products in China may be removed from the Leaping Bunny Program unless a company can provide proof that they are exempt from animal testing now and anytime in the future. You can be assured that we are looking into any/all possibilities of companies selling in China and will seek to remove companies that are no longer in compliance with the Leaping Bunny Standard.
What effect will the European Union ban on selling cosmetics that have been tested on animals have on the Leaping Bunny Program?
While we are thrilled that the EU law to ban the sale of cosmetics tested on animals is now law, compassionate consumers must continue to consult the Leaping Bunny Program for the best information about cruelty-free companies. Read more here.
Do you have a question that isn't answered here?
Just send us an e-mail at info@LeapingBunny.org and we'll get back to you soon!