Arctic Fox Hair Color is the trendsetting vegan, semi-permanent hair color that is infusing free expression with long-lasting, vivid hues. For Arctic Fox, a passion for diverse spirits and a love for animals come together in electric harmony. The bright and lush color formula is made in Southern California with non-GMO, plant-based proteins, zero harsh chemicals and absolutely no animal testing. Ever. All products are DIY-friendly, formulated with conditioning ingredients. Arctic Fox donates 15% of its profits to prevent animal cruelty and strives to illuminate the importance of using cruelty-free products.