Confessions of a Rebel was born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with images of luxury that didn’t relate to our own lives. We are not the supermodel emerging from a pool of gold. We are real, raw, and human. We are imperfect and complex in ways that cannot be contained. Designed for the rebel in all of us, Confessions of A Rebel is the first ever fragrance brand built in collaboration with over 50,000 American consumers. Through our unique co-creation process we’re putting the power back into the hands of the people and giving them a voice in the entire development cycle - from start to finish. The result? Fragrances that are raw, bold, messy, and so damn beautiful.