February 2020 - What's New with Indie Beauty?

What’s new with Indie Beauty?

Dear Compassionate Consumer,

Spring is on its way—hooray! So far in 2020, Leaping Bunny has hit the ground hopping. At the end of January, we attended Indie Beauty Expo LA. Check out our recap below as well as reviews of some products we were lucky enough to try from Leaping Bunny certified brands we met at the event.

As always, we love keeping you updated on our most recently certified brands and have included a list below with links for you to check out. And scroll to the bottom to find out the inside scoop on the fabulous haircare brand, EVA NYC. Plus get exclusive promotions from Essential Wholesale & Labs, Pro Vital, Return to Eden, and Salt & Stone.

For the animals,

Caitlin McGrother
Leaping Bunny Program Administrator

Indie Beauty Expo

On January 29th and 30th, Caitlin and Kim attended Indie Beauty Expo for the fourth year in a row. We love meeting with our certified brands, especially for the first time in person! We also use this opportunity to create new connections with other companies interested in receiving our cruelty-free certification. During the event, we met with over 70 companies, including Leaping Bunny certified brands Earth Harbor Naturals, evanhealy, Grace & Stella, Little Moon Essentials, Mad Hippie, Make & Mary, Passport to Organics, rue Sante, Skin Buzz, and South Seas Skin Care. Since IBE, we’ve received lots of interest from companies we met at the show and two were certified shortly after the event—Lucky Chick and The Still Beauty.

Indie Beauty Expo


One of our favorite things about tradeshows is getting to scope out all the cruelty-free products in the flesh. Meeting our companies face-to-face, many for the first time, is such a thrill for us! And they are putting out some amazing products. Here are some of our favorites from last month’s IBE.

Lucky Chick

We are in love with lipstick from Lucky Chick, one of our newest certified companies. Their lipsticks are absolutely beautiful, with such vivid, rich colors. And all of the products are vegan, too! The lipstick feels amazingly moisturizing and it’s super pigmented so a little goes a long way. We love how it enhances lips with lasting color, while keeping them hydrated. Learn more about Lucky Chick at www.luckychick.com.

South Seas Skin Care

While South Seas specializes in bronzing products (stay tuned for future reviews!), we couldn’t help but dive into their Pineapple Express Body Butter IMMEDIATELY. The formula is super rich and contains 100mg of CBD to help with a myriad of skin issues. And the smell…just imagine cutting open the juiciest, ripest pineapple and inhaling its sweet aroma. Yeah, it’s like that. Read more about South Seas at www.southseasskincare.com.

ESW Beauty

We knew we’d be in for a treat after visiting ESW Beauty’s booth at IBE. All of their sheet masks are gorgeously packaged to look like raw cold-pressed juices and they do not disappoint. Take The Pink Dream sheet mask. It’s loaded with watermelon, rose water, and grapefruit plus nourishing vitamins. It feels amaaaaaazing. We can’t wait to try the others. Find out about all of them at www.eswbeauty.com.

New Companies

Did you know that in 2019, Leaping Bunny added about 500 companies to its cruelty-free list? Now that 2020 is in full swing, we only see our list continuing to grow at rapid speed. So many great brands have recently been added to our Compassionate Shopping Guide. Check them out below and be sure to click the links to learn more!

Act + Acre
Cutting edge haircare that puts scalp health first.

Ascention Beauty
Vegan and consciously-crafted fragrances to elevate your mind.

Benevolent Skin Co
Performance vegan skincare formulated with premium anti-aging ingredients.

Dabble & Dollop
Mixable bath products for children that are gentle enough for babies, ultra-mild, and tear-free.

Elemental Promise
All-natural herbal products for wellness-minded people with a transparent ingredient list.

EP Soak by San Francisco Salt Co
Premium beauty and bath salts including Epsom and Dead Sea Salt.

Glow Recipe
Clean, fruit-powered skincare designed to bring out your inner glow.

Honeylush Naturals
Online boutique offering handmade personal care products including body butters, oils, and whips.

Kokie Cosmetics
Full-line cosmetic brand offered at an economical price point and available in drugstores across the US.

Lucky Chick
Highly-pigmented, vegan lip color inspired by art to make you feel like a masterpiece.

LUS Brands
Hair care created so you can “Love Ur Self” and formulated specifically for curly hair.

Botanical skincare brand formulated with ingredients that come from the Earth to relieve stress, anxiety, and pain naturally.

Noble Panacea
Skincare lin founded by a Nobel Laureate to empower authentic beauty using breakthrough technology.

Cleaning and disinfecting tablets activated by water, thereby eliminating single-use plastic and unnecessary shipping of bottles.

Red Apple Lipstick
Gluten-free and vegan color cosmetics for your lips, eyes, and cheeks.


After meeting EVA NYC at CosmoProf this past summer, we have been huge fans of this amazing haircare brand. Read our interview with Lindsey Walker, Senior Brand Manager, below to learn more about EVA NYC’s most popular product, how the brand selects its fragrances, and where you can shop its products.

What is EVA NYC’s mission?
To give anyone and everyone a good hair day, every day.

What is your favorite EVA NYC product and why?
Tough to choose just one, so I’d say our Therapy Session Hair Mask; it’s a deep conditioning treatment that totally transforms your hair. I use it in place of a normal conditioner for the silkiest hair ever!

What is your most popular product?
Our Mane Magic 10-in-1 Primer, it’s one miracle spray that has 10 benefits in one formula! It detangles, moisturizes and fights frizz and is universally obsessed over.

What has been the most rewarding part of working at EVA NYC?
It’s so rewarding that I’m constantly surrounded by inspiring, creative women who all absolutely love the brand and work so hard to make it amazing every day! I think most of our teams would also agree that it’s the greatest feeling when you get to first see a final new product in real life, after all the time that went into creating it.

We love the way your products smell! How do you select the fragrances for your products?
Eva’s signature fragrance is a blend of freesia, plum, white flowers, and a warm amber and vanilla base. We want our products to smell fun and fresh! Keep a look out this year, we have a few exciting new launches with their own signature fragrances!

Your brand is so playful and youthful. Is there a method to how you choose to portray your brand personality?
Our brand is inspired by the women who push it forward every day! We make products that we love to use (and share) and I think that genuinely comes through in all of our messaging and creative. We’re beauty lovers sharing our love of beauty with everyone else!

Why is being Leaping Bunny certified important to EVA NYC?
We always want to be kind to the planet, our animal friends and each other, and would absolutely never test on animals, being Leaping Bunny certified shows our consumer that we are committed to this promise.

Where can consumers find EVA NYC’s products?
You can find our products at Target, Ulta Beauty, and Sally Beauty, and of course our website, eva-nyc.com.

  Shop EVA NYC