This brand focuses on the playful aspect of K-Beauty along with the high-quality formulation. Meaning “the Korean wave”, Hallyu was a term coined in the early 2000s to showcase the increasing global popularity of South Korean pop culture. This line kick-started with the Watermelon Jelly Mask and Watermelon Sheet mask. Both masks take care of the skin in rapid seasonal changes by keeping the moisture level intact. In the second quarter of this year, we added new flavours to this line up of our Jelly Mask and Sheet Mask; Jeju Tangerine and Blueberry. All the masks under the Hallyu brand are infused with high quality serums and ingredients.