March 2020 - Certainty in Uncertain Times

Certainty in Uncertain Times

Dear Compassionate Consumer,

Well, a lot has happened since our last enewsletter. Although our March issue is usually dedicated to sharing our experience at Natural Products Expo West, the event was canceled a day before we were supposed to leave. That cancelation was the first sign that this month was going to unfold in an unpredictable way. Fast forward three weeks and our office is entirely remote in order to protect us and others during these difficult times.

But rest assured, we are 100% dedicated to continuing to be your most trusted source of cruelty-free companies, brands, and products. We are working hard to ensure that our Compassionate Shopping Guide maintains its Gold Standard, as well as adding more amazing companies to our list. We are here for you!

Please read below for reviews on products that our Program Manager, Kim Paschen, thinks are both amazing and relevant, given the current state of the world. We also share some of our most recently certified brands; be sure to show your support by going to their website to see the products they have to offer. Additionally, we interview ACURE, one of our long-certified brands that offers a wide variety of personal care products and is available at Target (an essential business that can remain open). Lastly, be sure to scroll to the bottom for exclusive ads from ALTR Soaps, bella’s luv butter bar, Hynt Beauty, InstaNatural, and Patika Pets.

For the animals,

Caitlin McGrother
Leaping Bunny Program Administrator



In the age of the unknown, as we face COVID-19 head-on, it’s hard to write about favorite mascaras or shampoos. So, in that spirit, we will focus on some great cruelty-free products that fight all the nasties without having been tested on animals. Stay safe, everyone!

Carera Organix Wintergreen Hand Sanitizer

We were able to try this product just before the virus outbreak hit the U.S. We loved it then and we love it even more now. The fresh, minty scent is a great change from the typical hand sanitizer smell and the formula contains more than the CDC recommended amount of alcohol. It also comes in Orange Vanilla, Forest Fresh, and Lemon Lavender scents. AND IT’S STILL AVAILABLE!

Mrs Meyer’s Clean Day Basil Liquid Hand Soap

The number one thing you can do to help stop the spread of COVID-19 is wash your hands for 20 seconds. Using any of Mrs. Meyer’s hand soaps will turn this process into an aromatherapeutic event, but this scent is our ultimate favorite. The soap is thoroughly cleansing yet non-drying! AND IT’S STLL AVAILABLE!

South of France Bar Soaps

If bar soap is more your thing, check out South of France soaps. They’re made from a traditional Provençal triple-milled recipe and made in small batches. Even if your leisure travel is on hold for the time being, their aromas will whisk you away to lavender fields or the Côte d’Azur. And their luscious scents are also available in foaming handwash and sugar scrubs. (Hint: the Cherry Blossom scent is extraordinary.)

New Companies

Now, more than ever, we need to support small businesses during these stressful times. Please see below for some of our most recently certified brands. All have something unique and wonderful to offer, and, if possible, show your support for their cruelty-free commitment by giving them a try.

Therapeutic personal care products formulated with thoughtfully sourced organic, wildcrafted essential oils and hemp-derived CBD.

Be Solifore
Modern perfumes blended with floral and fruit essences that are sweet, soft, light, and appealing to the many olfactory senses of the modern woman.

Canadian brand offering a variety of personal care, household, and cosmetic products, while being socially responsible by donating a percentage of sales to animal welfare, offering bulk purchase options, producing locally, and utilizing recyclable packaging.

Company offering beauty brands that focus on professional quality skin, hair, and body products.

Luxury skin care brand with cornerstone rose serum.

Flora Mirabilis
Premium plant-based skin care products, manufactured in Los Angeles and created by a licensed esthetician.

Personal care products that go through an extensive approval process to ensure that they are safe, effective, and luxurious to experience.

Helicase Soapery
Artisan soaps handmade in Nevada.

Jazmine Beauty
Cosmetics inspired by Southern California, whose sales benefit Type 1 Diabetes research.

Skin care products infused with CBD from organically grown hemp, farmed in the U.S.

Luxury skincare made with organic, wildcrafted, and sustainably procured ingredients, and bottled in glass.

The Still Beauty
Recently launched skincare brand with hallmark CBD-infused Third-Eye and Temple Cream.

Whiskey & Woof
Scented products inspired by human’s greatest companions—whiskey and dogs. Offerings include candles, reed diffusers, and roll-on scents.

Personal care company focused on creating a healthier lifestyle.


This month, we are excited to interview Kristen Underwood, VP of Marketing for ACURE. ACURE has been Leaping Bunny certified for nearly seven years! We love this company for its wide variety of “100% vegan, 0% pretentious” (from their website) products that are widely available across the country at stores including Target and Ulta. Read below to learn more about the inspiration behind the brand, its most popular products, and why being Leaping Bunny certified is important to ACURE.

What was the inspiration behind the creation of ACURE?
ACURE was created due to a passion to offer affordable personal care products that are also healthy and free of potentially harmful ingredients such as parabens, sulfates, petroleum, mineral oil, paraffin, and formaldehyde.

What is ACURE’s mission?
ACURE is on a mission to steer people toward better-for-you and accessible skin and haircare, that will allow them to shine their brightest. We are on a mission to take skin and hair from blah to brilliant by boosting their performance with powerful combinations of amazing ingredients.

What is your favorite ACURE product and why?
That is a tough one! Our Brightening Facial Scrub is one of our best-selling products that has won multiple awards and is one of our staple products. It leaves skin soft and radiant and is one of our must-haves. We also recently launched our Resurfacing Glycolic & Unicorn Root Cleanser, which is fast becoming a favorite as well.

ACURE has such a vast array of products! If you could choose a product that best represents the brand, what product would it be?
Our Argan Oil was one of the first products we started with and has always been the cornerstone of our brand. We offer it as a stand-alone product that can literally be used for almost anything but is also incorporated into many of our product formulas due to its nutrient rich benefits.

What has been the most rewarding part of creating/working for ACURE?
The relationships that we have built with our customers and retailers.

Are all of ACURE’s products vegan?

Why is being Leaping Bunny certified important to ACURE?
Leaping Bunny stands for efficacy and only further confirms our commitment to have a positive planet on both the user as well as the planet.

What is something unique about ACURE that others may not know?
Although ACURE has grown over the years, it is still a family owned and operated company!

  Shop ACURE