October 2015

Dear Compassionate Consumer,

Happy (almost) Halloween! Here at the Leaping Bunny headquarters, we are gearing up for the holiday and planning our costumes. Luckily, we have an arsenal of cruelty-free makeup brands to choose from in order to complete our look. Do you still need some Leaping Bunny certified makeup suggestions? Don't worry; read below for some of our favorites!

Also included in this month's newsletter is a review of the perfumery Tulip, followed by our latest cruelty-free company additions, and an interview with Afterglow Cosmetics. Make sure you scroll to end for contest giveaway details with Nurture My Body and an exclusive coupon code with Beauty Without Cruelty.

For the animals,

Caitlin McGrother
Leaping Bunny Program Administrator


With Halloween around the corner, you may be searching for the perfect makeup to complete your look. Check out the list below for some of our favorite Leaping Bunny companies that have amazing selections to complement nearly any costume.

Concrete Minerals
This company boasts a large selection of highly pigmented eye shadows, perfect for completing nearly any costume look. Added bonus: All products are 100% vegan, gluten-free, and free of parabens and preservatives.

Dose of Colors
Want to step up your lip color game? This company provides high voltage, matte lip colors that take your look to the next level. In need of some cruelty-free, vegan false eyelashes, too? Dose of Colors has you covered.

Lime Crime
If you are looking for some out-of-the-box lip and eyeliner colors (green, purple, grey?!), Lime Crime delivers. This company is perfect when your costume requires products outside of your every day makeup bag.

Dressing up as a Hollywood starlet or iconic beauty? Milani has the perfect selection of high-quality and affordable cosmetics that compliment any makeup look. And they are available at your nearest CVS, Walgreens, or Kmart!


Finding your perfect fragrance can be a bit of a challenge. Add cruelty-free and natural to the criteria, and the search can seem nearly impossible. Luckily, Leaping Bunny recently certified the company Tulip, which offers a host of beautifully crafted scents that accommodate nearly any preference. We have had the opportunity to try a handful of their signature scents: Amber Vanilla Bean, Lemon Sugar, Coconut, Oakmoss Lily Blossom, and Neroli Wood, and genuinely love them all. However, if we were to choose our absolute favorites, they would be Amber Vanilla Bean and Neroli Wood.

Amber Vanilla Bean is a warm, musky fragrance that is perfect for fall and winter. With citrus blend as the top note, followed by rose, vanilla bean, amber, and China musk, this creamy scent warms you to the core. Neroli Wood, our other favorite, transports you to mystical places like Rivendell in Lord of the Rings or the forest primeval in Acadia. The neroli, pines, and cedar notes relax, center, and put you in touch with nature, in its purest and loveliest form.


Welcome, New Companies!

Leaping Bunny's list never stops growing as companies continue to make the commitment to being cruelty-free. Show the newest additions some love and click on the links to learn more about each company.

Aloha Nani
100% vegan and all natural skin care and cosmetics safe for very sensitive skin.

Blackbird Cosmetics
100% vegan cosmetics company specializing in high pigment eye shadows and face powders.

Bogue Milk Soap
Handmade, artisanal products with all natural ingredients, raw goat milk from Ojai, CA, sustainable vegetable, and fine essential oils.

Buck Naked Soap Company
All natural, vegan company specializing in small batch, handcrafted, cold process natural soap and bath products.

Chae Organics
Natural, wild crafted, and toxic free skin, hair, body, baby, pet, household, and wound care products.

Evolution Proof
Professional hair care formulated using the best technology and ingredients nature has to offer.

Georges Botanique Aromatics
Natural, vegan, handmade soap, essential oils, skin and hair care products.

Kiss My Honey
Hydrating, six-ingredient lip balm flavored with essential oils and organic flavors.

Non-toxic, eco-friendly, natural, and organic grade personal care products.

Knotty Boy
High-quality, all natural dreadlock creation and aftercare products.

Native Organics
High-quality, non-toxic, and children and pet friendly household cleaning products.

Pura D'or
Personal care brand that helps solve hair and skin problems with the use of a proprietary blend of organic extracts and performance-driven oils.

q.c. naturals
High-quality and natural skin care formulated using the least amount of ingredients possible.

Samana Naturals
Luxury skincare formulated by harnessing plant-based power.

Sophie's Soap
Small family run business creating high quality personal care products for you and your dog, and donating to dogs in need.

YASOU natural skin care
Greek-inspired skin care line that contains certified organic ingredients.

Afterglow Cosmetics

This month, we are excited to interview Kristin Adams, Founder and CEO of the Leaping Bunny certified company, Afterglow Cosmetics. Read below to learn more about this company's innovative approach to cosmetics.

Leaping Bunny: What is Afterglow's mission?
Kristin Adams: It's our mission to awaken women's beauty at every level through effective, natural, organic, and safe cosmetics.

LB: How did Afterglow get its start?
KA: I started Afterglow 11 years ago out of my personal need for makeup that met my own standards for clean beauty, that looked and felt natural, and wasn't irritating to my sensitive skin. Even the "natural" cosmetic lines that were available didn't meet my needs and irritated my skin. I started making makeup for myself. I quickly discovered that there were many other women out there looking for exactly what I was. It was then that the Afterglow brand was born. To date, Afterglow stands out in the sea of natural cosmetic lines as being extremely gentle on sensitive skin and carrying a slew of third-party certifications to back our cruelty-free and gluten-free claims.

LB: Are all of your products vegan?
KA: Many of our products are currently vegan. The only animal bi-product we use in a few of our products is organic beeswax. Over the next two years the entire Afterglow line will have transitioned to 100% vegan formulas.

LB: What is your favorite Afterglow product and why?
KA: My favorite product is our Organic Infused Perfecting Under Eye Concealer. It's an insanely versatile product originally created to cover under eye circles. Its base is organic coconut oil and organic coco butter. It feels delicious and covers very well. The ingredients in this product make it a two-in-one under eye concealer and moisturizer so my makeup works overtime. I credit this product for making my almost 40 eyes look so youthful. Our Perfecting Under Eye Concealer can also multi-task as a spot cover up and eye primer.

LB: What makes Afterglow different than other cosmetics companies?
KA: We are a boutique company that is made in the USA, and is women owned and formulated. We use more certified organic ingredients in our cosmetics than any other brand, while simultaneously leaving out the FD&C and Lake Dyes, Bismuth Oxychloride, and Nylon still found in other natural makeup lines. We don't just make unverified claims. We align with third-party organizations like Leaping Bunny and GFCO (The Gluten Intolerance Group) to verify our claims as cruelty-free and gluten-free.

LB: Why is being Leaping Bunny certified important to you?
KA: Auditing. Anyone can slap a bunny on their packaging with all the good intentions in the world and claim that their products are cruelty-free. However, even with the best intentions, a cosmetic company, its formulators, and procurement team may not actually know if their products are truly cruelty-free back to the raw materials used to create each individual product until they have to go through the Leaping Bunny certification process. Leaping Bunny goes above and beyond to ensure that the claims being made by Leaping Bunny brands are actually walking the talk.

LB: Is there anything unique about the company you want to share?
KA: Sign up for our newsletter and receive non-advertised discounts throughout the year!


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