Puristry is the chemistry of pure ingredients. Thanks to her background of extensive research and formulating with plants, Susie Wang distinctly understands and utilizes each plant or ingredient’s unique biology, and formulates based off of that knowledge. It isn’t about adding a bunch of natural ingredients together and saying they work. It’s about deeply knowing each ingredient--what it works well with, what it doesn’t--and how to best deliver that targeted nutrition into the skin.
Yes, these products are natural, but the deeper focus is about understanding the chemistry in natural ingredients. Puristry goes above and beyond this creed because not only are its products natural and potently formulated-- they’re actually certified organic by government standards. This is a huge accomplishment due to the fact that currently, the USDA Organic Seal is the only standardized organic system that exists in America to guarantee that a product is organic to a specific set of requirements.