Believe in the Magic of Nature, the Power of The Sea, the Potency of Algae! We practice alchemy and transform nutrient rich Seaweed into replenishing Elixirs that enhance your beauty. Using high-quality and ethically sourced ingredients, our products are 78%-98% "Organic" (USDA Bio Preferred Certified), combined with skin bioactives at optimal levels. We maintain our integrity by sustainably sourcing, carefully crafting, and scientifically testing our skincare line in the United States at an FDA regulated lab. The coveted "Leaping Bunny" certification confirms that we never, ever test on animals. And because our products are "Vegan", you'll never find animal by-products on the label or in the bottle!