At ST. TROPICA, we are obsessed with Gorgeous Healthy Hair & Skin. And we’re passionate about Clean Beauty. Clean, non-toxic beauty that's good for us as humans, as well as our treasured animal friends, and the fragile environment we all share (which includes our favorite place on Earth, the beach!). That's why we go to great lengths to ensure our products are Super Natural, Certified Cruelty-Free (Leaping Bunny), and Certified Vegan (PETA); with 100% of our ingredients being Earth Friendly & sustainably sourced. It’s also how we hold the highest possible score (#1 out of 10) on the coveted Skin Deep® Cosmetic database. Sadly, the attributes above are virtually "un-heard of" in modern hair/skin care – but we've made it our mission to change all that… one awesome beauty product at a time! We invite you to join us in the world's first Human-friendly, Animal-friendly, and Earth-friendly hair & skin care experience. One that delivers ASTONISHING results - all with a relaxed, tropical vibe.