Leaping Bunny Approved Brands
To provide leadership in holistic health education through comprehensive professional online and on-campus education and high quality natural products with a commitment to sustainable practices and principles. Our Apothecary Shoppe is your one-stop-shop for all your organic tools and supplies for wellness. The Shoppe.com is certified organic by Oregon Tilth.
AspenClean offers an all-natural alternative to traditional chemical cleaning products and home cleaning services. Products are 100% Natural, Ecocert® certified, vegan-friendly, never tested on animals, use organic essential oils and are made in Canada.
Astonish is a family run business which has been producing the best quality cleaning products at the best price for over 40 years. The Astonish Cleaning range is kind to the environment, vegetarian approved and never tested on animals. Now available in the USA through the official Astonish site.
Skincare, Home Products And Pet Products That Are Handmade With Love In New Brunswick, Canada
Bayes offers cleaning products that are used for home, patio, vehicle, and floor cleaning. Our products are non-abrasive and non-toxic, and are never tested on animals. None of our products contain animal ingredients, and several of them have been approved by the EPA.
Natural Artisan Soap & Skincare
It all began on the shores of Wasaga Beach, Ontario in 2004, when our eldest beach baby began having skin issues. We made our first bar of natural soap one year later, and the rest, as they say, is history.
Today we have an entire line of essential oil-only soap, pet care, baby care, a men's line, tub treats and skin goodies all made in house; researched, produced, packaged and sold by Jess and her family.
We use the best essential oils, luxury fair trade butters, food grade oils, organic herbs, exotic salts and spices you would find in your kitchen to produce our skin treats.
What goes on our skin is just as important as what goes in our bodies, and we strive everyday to educate people on the chemicals and toxins in many commercial products. We never use synthetic fragrances or preservatives, sls/sales, triclosan, phthalates, coal tar dyes or harmful colours.
Welcome to the Beach Baby family.
Bean & Lily sees a world where people and companies act to increase goodness and reduce pain and suffering. Now, we may not be able to cure the afflicted, or house the homeless, or feed the hungry, but we can do our part. As a company that makes home cleaners and personal care products, we are committed to do the best job at cleaning possible, by using ingredients and techniques that cause the least impact on people, animals, and the environment. And we are committed to supporting others who are doing good, by contributing our time and our money to causes that benefit people, animals, and the environment.
At Bean & Lily, our mission is simple: Do the Job. Do no Harm.
Begley's Best offers a wide range of home cleaning products such as multi-surface cleaners, hand & dish soaps, and produce wash. A significant amount of Begley's product ingredients are plant-derived, which is safe for humans, animals, and the environment. The product packaging is recyclable. Our products do not contain animal ingredients and are never tested on animals.
BETTER LIFE proves that safety and performance can play nice together! Our company has a simply philosophy with a big impact- make safer, more effective cleaning products for the home, our families, and planet Earth.
Our everyday cleaning choices affect our health, the health of our families, and the health of our planet. Biokleen products are concentrated in order to leave the smallest footprint on the environment.
Boulder Clean - Impressively powerful household cleaners for a safer home and planet.
Non-toxic, plant-based, biodegradable, and powerful cleaners and detergents! We provide safer, sustainable products without losing cleaning power. We use natural essential oils for our fragrances and plant-derived cleaning agents to offer impressive clean that won't harm the home or the planet.
We create incredible, effective formulas that are addictively pleasurable to use and are crafted to be safe for you, your home and the earth. Our aromatherapeutic products use plant-derived ingredients and essential oils and are not tested on animals.
Chaé Organics is a manufacturer of natural, wild crafted and ToxicFree® products. Under the Chaé brand we distribute our skin, hair, body, baby, pet, household and wound care products through salons, spas, doctors, retailers and individuals.
Citra-Solv, LLC is dedicated to the idea that people should be able to enjoy high-quality cleaning and personal care products without sacrificing performance or the environment.
cleancult is fixing household cleaning with non-toxic cleaning products strong enough to take on life's messes and smart enough to save the world—with paper-based, plastic-free packaging and easy to pronounce ingredients, delivered straight to your door.
Need more dish soap? Doing less laundry weekly? Customize your orders and adjust the frequency of deliveries to fit the needs of your home and lifestyle. Rest assured knowing that everything you order from us is good for your clothes, your home, and our planet.
At Daisy Blue Naturals we pride ourselves on knowing that our natural skin care products can make a difference for you and for the environment.
demes is a family company making products for families (including the furry family members) with natural ingredients and care. Our products are skin care, home and personal deodorizers, and all-purpose soaps – made with vegan, non-toxic ingredients.
Our mission is to do right by organic farmers and consumers and be a positive stimulus to other companies in the body care industry, by showing that high-quality personal care products can be produced in full compliance with the food-grade standards of the USDA’s National Organic Program.
Family owned and operated since 1967, Earth Friendly Products is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly cleaners. Our ECOS products are safer for people, pets and the planet, and they're created without animal ingredients or animal testing. We're a team of mothers, fathers, chemists and pioneers who believe passionately that everyone should have access to safer, effective, and affordable cleaners. We've been breaking barriers in green science for 50 years, shattering the misconception that buying “green” has to be expensive. ECOS products are made in the USA using thoughtfully sourced global ingredients and 100% renewable energy. We’re leading the industry with facilities that are carbon neutral, water neutral and Zero Waste Platinum certified, and we’re committed to helping you create a healthy home while protecting our planet’s precious resources.
Earth's Best Organic provides "better for baby" products with the freshest, purest ingredients, so parents can nurture their baby's health with the utmost confidence.
EchoClean is the next generation in All Natural cleaning solutions developed especially for the discerning customer. We are committed to ongoing research and development of All Natural cleaning solutions that have little or no impact on the world we live in. EchoClean All Natural products represent decades of continuous work to meet this objective. Our in house Chemists, combined with the stringent Quality Control Programs, make V.I.P. an industry leader in control brand production and new product development. Reverse engineering, small batch testing, and sample retention programs are your guarantee of ongoing quality. Expansion and capital investment in new manufacturing facilities combined with state of the art equipment make V.I.P. a leader in its field. Our future depends on our actions today. Tomorrow depends on all of us. Tomorrow begins with you today!
Go Nuts For Organic Cleaning Products! Eco Nuts is an eco friendly organic cleaning products company that packages with little to no plastic. We use USDA Organic plant ingredients to make awesome products that are both safe and effective while the packaging has a minimal impact on the planet after the product is gone.
Natural and effective products for cleaning, body and baby care, and pets. Simple household ingredients available in a premix line or in do-it-yourself sets.
Ecology Soap, LLC is a lifestyle brand that markets and sells soaps and cleaning supplies manufactured with certified organic ingredients, and which have been developed without animal testing. All products are biodegradable and harmless to the environment. Ecology Soap, LLC also avoids the use of excessive and environmentally polluting packaging for its products, avoiding the use of plastic product wraps and limiting the use of recyclable plastics as much as possible. Products represented are vegan or vegetarian without parabens, phthalates, paraffin, mineral oils, PABA, DEA, sulfates, GMO's, or synthetic fragrances and colors.
Toxin-free personal care and household products made primarily of organic ingredients.
We believe natural and organic products compliment our hair and skin creating beautiful results without harming our environment. We believe in being good partners with our customers, our communities and good stewards of the earth.
We do not, nor have we ever tested on animals. We buy ingredients as close to the source as possible to bring the finest products to our customers. We use responsible manufacturing processes to reduce waste and to increase our dependence on renewable energy sources.
We are committed to providing the exact right products for customers, and as an FDA Registered and a USDA Organic Certified company, Essential Wholesale & Labs manufactures under the highest standards of quality control.
Force of Nature turns salt, water & vinegar into an all-purpose cleaner & deodorizer that’s as effective as bleach with no toxic chemicals.
Forever Living Products has combined all the benefits of pure aloe vera gel with the finest quality ingredients to offer you a range of natural personal care products that are second to none! From head to toe, our products have you covered with pure, stabilized Aloe Vera. From lotions and gels to shampoos and cleansers, look and feel your best with our complete Personal Care line and many other fine health and beauty products!
Formulary 55 is a handmade company operating out of Pueblo, Colorado. All of our products are made in small batches of vegan and cruelty free ingredients. They smell amazing and are gentle on the skin, but we are most known for our signature botanical packaging.
With a dedication to quality, health and the environment, Fundamental Earth sells American made supplements and chemical-free personal care products.
Gaia offers safe & effective cleaning products for a happy, healthy home. Products are plant & mineral -based, free of synthetic preservatives, sulfate free, paraben-free, cruelty-free & vegan, septic safe, and kid & pet safe. All products are scented with pure essential oils for a blast of aromatherapy.
GO by greenshield organic®, a division of Greenology Products, Inc. was created by a dad on a mission to protect families from the harmful chemicals found in most cleaning products. Under our GO by greenshield organic® brand, we manufacture the leading line of USDA Certified Organic Laundry Detergents, Spray, and Specialty Cleaners in the country. We offer healthy cleaning products that perform, are available at competitive prices and are made in the USA!
Our Brands include Greenbone Natural Pet Products and The Humane Society of The United States and Greenberry , we offer pet care Shampoo & Conditioners and wipes made with natural plant based ingredients such as Lemongrass , Argon oil, Green Tea, Tea Tree oil , Lavender and Oatmeal , as well as home cleaning products.
Grove Collaborative is dedicated to helping you create a healthy, beautiful home. Through our Grove Brand, we design our products with love and the best natural ingredients to elevate your everyday. From personal care to home cleaning, we make products with an unwavering commitment to efficacy, thoughtful design and the health of your family and planet.
Hain Celestial is a leading personal care products company, with well-known brands such as Jason, Zia Natural Skincare, Avalon Organics, Alba Botanica and Queen Helene.
Organic, Vegan & Zero Waste Skin Care- Hand made in small batches and made to order. All of our products are made with simple effective ingredients and only in glass jars. We also offer a zero waste program and a forever jar program.
Ingredients Matter is a new line of natural household cleaning products made from soap not detergents. Our ingredients are completely natural and we are a cruelty free brand.
Our proprietary line of six plant-based, non-toxic cleaning products including: Multi-Purpose Cleaner, Degreaser, Glass Cleaner, Carpet Cleaner, Motorcycle & Bike cleaner, and a Natural Pet (stains & odor remover).
Le Savonnier Marseillais is an elegant and authentic range of soaps composed of freshly natural ingredients, we source the finest essential oils from organic farmers, formulated with a vegetal soap base and ultra pure water from the Provencal regions of France.
Natural And Organic Skin, Hair And Body Care From My Farm To Your Home.
little twig was planted to bring families the best in natural and organic personal care products. At little twig we understand our responsibility to our community and environment.
Live for Tomorrow is a range of environmentally friendly household cleaning products.
LuckyPlanet is our line of house hold cleaners. This is a plant-based line of products such as ,All Purpose Cleaner, Toilet Cleaner, Laundry Detergent Unscented, Dishwashing Liquid Soap and Glass Cleaner. These products will be develoed of naturally-derived products that are made from renewable resources and which have a minimum impact on our world. We'll be launching more items in the future.
Organic Baby care line
MamaSuds helps ingredient savvy women who want to create a safe, non-toxic home by using environmentally conscious products.
Me and T's handmade Soaps are made with all natural ingredients. No animal testing and no animal products.
Hi! We’re Kate and Mike, the proudly uncool and perpetually curious engineers who founded Meliora Cleaning Products. Not only do we want to give you amazing people- and planet-friendly home cleaning and laundry products, we love talking about WHY we made them the way we did.
Meliora (meh-lee-OR-ah) is Latin for "better."
100% Vegan ingredients; Always Cruelty-Free!
Meliora Cleaning Products makes People- and Planet-Friendly home cleaning and laundry products. We manufacture every one of our MADE SAFE Certified products in our Chicago, IL facility (stop on by for a tour!). Every single ingredient is listed on our product labels.
Every one of our home cleaning and laundry products has received an "A" from the Environmental Working Group's Home Cleaning Guide, as well as "green" rating on Whole Foods Market's EcoScale rating system.
As a Certified B Corp, we're committed to leaving things better than we found them. We're proud to be a member of 1% for the Planet.
Our company uses the purest of ingredients to formulate products without carcinogens or known human toxins. We strive to be good stewards of the Earth and give back to our community and those in need.
Founded in Alexandria, Virginia in 2015, mooi lab is an ethical and socially conscious lifestyle brand designed for the modern family and home. Our mission is to provide safe and kind products that give back. Our products are vegan, cruelty free, and do not contain harsh or harmful ingredients such as parabens, sulfates, petrochemicals, and phthalates. We invite you to join us in our journey to make a positive difference in this world! Let’s create a mooi life together!
Mrs 82 originated from one woman's vision to create a brand, that would meet and serve the needs of her children's sensitive skin. In a market saturated with products that have all sorts of chemicals and harsh toxins, creating products with all natural & organic ingredients was very important. In that search, the company was born.
Uncomplicated products for a clean and happy home. Our household cleaners are earth-friendly and made with plant-derived ingredients and essential oils. We are cruelty-free, not tested on animals or made with animal derived ingredients.
Muse Bath Nourishing Hand, Body, and Dish Soaps invite you to dip into your muses with a beauty ritual that muses your soul.
Discover the sensual luxury of this premium natural hand soap, inspired by the beauty of Napa Valley. Plant-based formula creates a luscious soothing lather, as fragrant essential oils are released into the air.
High quality, non-toxic, and children and pet friendly household cleaning products.
Handcrafted organic vegan body, baby & home care products using only the purest raw ingredients made available by nature. Free of chemicals, parabens, petroleum, pesticides, synthetic fragrances and dyes. Cruelty free. Fair-trade, eco-friendly and sustainable materials. Plastic-free packaging. + every product purchased plants a tree.
In the early 1960s, Mrs. Ross, the wife of our founder, suffered from skin rashes caused by dish detergents and shampoos. In an effort to alleviate her suffering, her husband began developing natural formulations.
We bring nature to you. Our Volcanic Sulphur Cream and Pure Bay Essential Oil. Sulphur is nature's beauty secret- it helps skin to manufacture collagen. Rich as well in calcium and iron, our Volcanic Sulphur Cream is good for every conceivable skin condition- eczema, rashes, acne, bug bites, arthritis and more. It can be used as mask or exfoliant, and the more often the better. Leaves skin feeling more soft and fresh than ever! Our Bay Essential Oil is often confused with Bay Laurel or Bay Rum, but the West Indian version is much stronger in scent. Can be used for many medicinal purposes such as Antiseptic, Antibiotic, Anti-Neuralgic, Anti-spasmodic, Analgesic, Astringent, Insecticide, and Tonic by mixing with carrier oils such as Cedar Wood, Eucalyptus, Lavender, Orange, Rose and Ylang-Ylang.
Nature's Brands carries 155 Certified USDA Organic products, including natural health and organic skin care products promoting health, beauty and strength through the power of nature. These pure supplements and makeup lines create a smooth radiance with no harsh chemicals, inhumane practices or environmental hazards. Heal and balance your body and skin on the outside and inside with natural vitamins, green food, alkaline supplements and more. These skin care products nourish your body and soul with simple, beneficial ingredients that are good for you and the earth. Nature's Brands utilizes the powerful vitamins and minerals naturally occurring in grains, seeds, nuts, greens and more to maintain your skin's elasticity, glow and soft textures. These organic, vegan and humane skin care lines are ideal for natural diets, allergy sufferers, sensitive skin and more. Heal and nourish your body and soul with organic, cruelty-free makeup and supplements rich in vitamins.
Nellie’s All Natural has developed a line of non-toxic, hypoallergenic and environmentally friendly cleaning products which are also septic safe and biodegradable.
Made from pure essentials oils and botanicals, our all natural Personal Care Products are designed to pamper, heal, restore and protect the skin keeping it soft, supple and glowing. These products are free of harsh chemicals, artificial colors and parabens, and are a must have!
Since 2012, Baleco creates, manufactures, and distributes unscented, eco-friendly home and body care products in bulk. Our business model: choosing local suppliers, the right choice of ingredients, eco-design of our packaging, and the reduction of residual waste.
Luxury + Vegan + Cruelty-Free.
Olivia Rose Atelier is a non-toxic luxury vegan skincare line filled with botanicals + natural elements.
I formulate, test and mix all vegan ingredients and bring to life beneficial skincare solutions.
Olivia Rose is a small batch based company that offers quality standards of luxurious skin necessities on a level that is accessible and sustainable. Olivia Rose is certified with www.leapingbunny.com as a cruelty-free company; free of all animal-based ingredients and testing.
All products are made to order, packaged with sophisticated luxury and most importantly nourishing for the skin.
Planet is dedicated to providing you with a line of household products that are designed to be effective and powerful, while at the same time being gentle on you and our environment.
Pluff Mud Mercantile Bath & Apothecary products are small batch handmade natural products.
POOFY ORGANICS was founded in 2006 after a family member was diagnosed with breast cancer. Our family was determined to stop using products laden with toxic chemicals. With no suitable alternatives to turn to, we made it our mission to find the safest and most effective ingredients for our products.
We are a small family-run business and proud of our accomplishments. Products are made fresh, by hand, on our premises in NJ, in small batches and fragranced only with essential oils and extracts that have long been used for therapeutic properties. When we say ORGANIC, we mean it! With USDA organic certification, you can trust that you're getting the purest products possible.
Powerizer Complete is a revolutionary USDA Certified Biobased Product standing in a category of its own. The detergent’s percent of Biobased content exceeds the minimum USDA Certified requirements in 4 categories of the USDA BioPreferred Program, laundry, dishes, multipurpose cleaners, carpet and upholstery. It's septic safe, high-efficient, created using plant and mineral-based ingredients and contains a color safe bleach. The sunny citrus fragrance is synthetic and meant to rinse clean so that oil residue won’t be left behind. Powerizer eliminates the possibilities of skin allergies, spots on dishes or residues settling in your machines. It's scoop measures less than two tablespoons of a dry granular powder. One scoop or less will tackle laundry, dishes, carpet, appliances and everyday household cleaning. It’s also a machine cleaner helping to keep both machines functioning at optimal performance. Powerizer is sold in a 3.0 lb. and a 6.5 lb. pouch at www.powerizerclean.com
Non-Toxic Household Cleaners including Liquid Laundry Detergent, Dish Soap, Multi-Surface Cleaner, Bathroom Cleaner, Floor Cleaner, Wool Dryer Balls and Liquid Castile Soap
Puracy specializes in Natural Cleaners, Plant-Based Soaps, and Organic Lotions. Developed by Doctors, Trusted by Families. 100% USA Made and Cruelty-Free.
Pure & Gentle Soaps are specially formulated for pure, soft-conditioned water. Chemical agents such as phosphates, dyes and nitrates, are removed from our products and are replaced with extra performance ingredients. PGI products consistently out perform leading national branded products.
PGI Soap Company is committed to the environment by formulating 100% biodegradable, dye and phosphate free products. No animal testing is performed on any PGI product.
Real Simple Clean is a green consumer-friendly home cleaning product line developed through a licensing deal between Lab-Clean Inc. and Real Simple Magazine. Our product line includes a variety of different surface cleaners, hand soaps, dish soaps, stain remover and wrinkle release treatment. A significant portion of the ingredients in Real Simple Clean line are plant-derived, which includes the surfactant for a certain product category such as hand soap. All of our products contain Phenoxyethanol, which is a very safe type of preservative in the market, and are readily-biodegradable and cruelty-free. Our solutions contain no: caustics, dyes, synthetic fragrances, parabens, phthalates, chlorine, formaldehyde, triclosan, or phosphates.
Rebel Green offers a full line of natural, plant based household cleaning products that are designed to create cleaner, healthier living spaces at a better value, combined with eye catching packaging. We use only the highest quality natural ingredients. Our products will become habit forming and will encourage people to make the switch from conventional products to Rebel Green's all natural lifestyle. Natural cleaners work just as well, if not better than conventional cleaners and are better for people and the planet. No synthetic fragrances are used. Only pure essential oils and organic fragrance oils. Other highlights include USDA Certified Organic Laundry Detergent, Good Sport Wash and Delicates Wash. Our produce wash rinses clean with no aftertaste. All natural, plant based with organic extracts of lemon and lime, it is proven to remove surface pesticides, waxes and chemicals. Responsibly made in the USA. Join the natural cleaning revolution!
Seventh Generation strongly opposes any and all uses of animal testing and supports all efforts to develop alternatives to animal testing as a core and fundamental part of the our mission and values.
We at Sound Earth are strong believers in "the ripple effect": what we do as individuals effects those around us, and those around them. This is why we donate 10% of all profits to various local, national, and international not–for–profit organizations.
At Sprouts, we continuously prove our motto of healthy living for less. We believe full disclosure ingredient listings shouldn’t just apply to food products, vitamins or personal care products. We want to help our Sprouts shoppers make informed decisions through complete label transparency – you deserve to know what is in your cleaning products. We do not use ingredients with any significant environmental or safety concerns, so you can rest assured knowing that you and your family are surrounded by healthy Sprouts products.
natural cleaning products including:
4 all purpose cleaners
2 glass cleaners
2 everywhere mists
1 gentle scrub
1 floor cleaner
2 concentrated refills
more to come...
Sunny & Honey was created by loving animal owners to help improve the lives of their own little family members with only the highest quality products available. Our products became very popular with friends and family, which launched our new mission – to help as many animals throughout the world as possible. Our products are manufactured in United States, and we give back 10% of our profits to all types of pet related causes.
Our customers say it best, "Doing laundry for seven, four of them kids, was a true test of the strength and cleaning ability of the Tangie liquid concentrated laundry soap. Not only did the clothes come out super clean, they also felt softer than before. I've been able to stop using dryer sheets. I love saving the money and not having to use harsh chemicals. I LOVE TANGIE! ~Rose P., Florida
The journey to beauty through wellness.
The well being and beauty world started out with simple, yet powerful, natural ingredients sourced from Earth. If you are like us, your mother (or grandmother) told you to use these natural ingredients in your hair, face, body and much more. However, somewhere along the way, we adapted to chemicals + harsh ingredients in order to make a product inexpensive (at times) and last well beyond its natural life expectancy.
At Terra, we believe in beauty without harshness. This means that everything in our beauty products are made from hand selected, real ingredients – as it should be. We carefully tailor each product with love and choose specific ingredients for its original benefit. With this philosophy + culture, we allow you to know what you are putting on/in your body and the powerful benefits it will have for your beauty and well being.
The Alchemist’s Wife creates natural products that are simple, natural, biodegradable and as good for the environment as they are for your skin, a treat for your body & soul. Custom blended fragrances, bath, body & skin care.
The Bare Home is an Eco-Sustainable Cleaning Collection consisting of Hand Soap, Dish Soap, All Purpose Cleaner and Laundry Detergent. All products come in High-Quality Glass Bottles and are refillable through our 3 litre At-home Refill boxes (giving 6x500ml Refills) or at one of our retail partners In-store Refill Stations.
Our mission is to reduce the use of single use packaging. Small Change, Big Impacts.
All natural, non-toxic, cruelty free home, bath & body products.
In 1995, The Good Home Co. began with a dream and $5000 in my home kitchen. I hoped to create a line of products using natural ingredients whenever possible and that smelled of wonderful memories inspired by summers spent with my grandparents on their farm.
Child Safe and Friendly cleaners for the conscientious parent, plant based and effective. Featuring the characters and artwork of the iconic childrens book The Very Hungry Caterpillar by Eric Carle this cleaning line gives moms and dads a comfort level knowing that the product they are buying will give them the cleanliness they want, the health benefits of not having ay toxic fumes or residues and the security to know that they can actually engage their small children in the cleaning process with no fear of exposure to any bad effects of the traditional toxic chemicals on the market.
Leading U.S. manufacturer of personal care and household wet wipe products.
V.I.P. branded products are our premier line of Biodegradable laundry, household and personal care products. Since 1951, we have been steadily improving our products, our packaging and our production capabilities to meet the needs of our consumers. Our history is really our future, as we have not wavered from our dedication to giving you the best quality at the most affordable price while maintaining our commitment to the environment. As we continue to find new sources of biodegradable and natural cleaning products, we will continue to improve and adjust our formulations. We have already added more All Natural cleaning products to the V.I.P. brand and more are in different stages of development. V.I.P. is looking to the future and from where we stand, it's looking better and better both for innovative and exciting products and of course for the environment.
Always gentle, hypoallergenic and completely natural. No wonder they call it the mildest soap on Earth!
ZolaTerra is passionate about healthy cleaning! Get ready for a revolutionary line of cleaners you have always wanted! Healthy cleaning made simple with No gloves and No mask required! A safe, yet highly effective, line of plant based cleaners, degreasers, spot removers and deodorizers. Safe for parents, kids, pets and the environment! ZolaTerra’s line of products are UNLIKE any other products sold today.
All ZolaTerra products are family made in the USA! Cleaning products powered by the sun and safe for the earth!